For this edition of Artsy’s Collector Report, we surveyed hundreds of art collectors about their online habits, preferences, pet peeves, and more.

Key Findings

In 2019, Artsy produced “The Online Art Collector Report,” which examined the behaviors of collectors who bought art online as a subset of the broader community of collectors. In the years since, much has changed about art collecting.

In 2021, virtually every collector is an online collector. Among respondents, 84% said they had purchased art online, up from 64% of collectors in our 2019 survey.
Collectors are embracing the online marketplace. More than half of collectors surveyed (58%) said they had used an online marketplace such as Artsy to purchase art, up from 41% in 2019.
Collectors expect visible prices on works. Nearly two-thirds (62%) of respondents said the lack of visible prices kept them from buying art online.

Read the full report to learn seven additional key findings.